About the commercial turf grass industry in Queensland Australia.
Queensland has an established and highly competitive turf grass production industry. Industry estimates in 2006 indicated that there were 152 producers throughout Queensland, in the tropical north, the Toowoomba and Darling Downs area, and South East Queensland. In Australia, 72% of product is sold within a 100 km radius of the farm (Aldous et al., 2007).
The economic value of the industry at the farm gate in Queensland is forecast to be $105 million in 2009-10, a slight (5%) downturn from the previous year’s forecast. In the first half of 2009, the global financial crisis saw a moderate level of demand maintained in the residential, renovation and infrastructure market segments, but a noticeable drop off in demand in the commercial, subdivision and development segments.
Opportunities
The relaxation of permanent water restrictions has improved the ability of consumers to care for turf grass. This provides an opportunity for the turf grass market to expand because of improved customer confidence in their ability to successfully maintain and renovate lawns.
When considering moving into turf production, it is vital to consider what the likely demand might be for your product and what your competitive edge is (e.g. service, varietal choices, locality). As circumstances change, review your situation as you may need to shift to something new.
Risks
Like other rural industries, producers battle rising input costs such as petrol, fertiliser and labour. Selling under cost to gain a short-term competitive advantage is a problem within the industry. A tightening of water restrictions could undermine consumer confidence in their ability to care for turf grass and reduce demand for product.
Unlike many other farming enterprises, many turf farms are vertically integrated. That is, they not only grow sod, but also often deliver, install and sometimes even maintain it. These enterprises face additional layers of complexity and require a diversified set of skills to do the job well. The turf itself is often reasonably easy to grow, but new entrants need to break into a relatively limited market niche, in which existing producers have well-established networks.
