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The story of Red and Black Currant plantings in Southland is a tale of insufficient research and lost group marketing potential. In the 1980′s, a group of entrepreneurial nurserymen promoted a “get-rich quick” scheme to the farmers of Southland involving the planting of crops of red and black currants.”You will make a fortune!” . . . → Read More: Why did currants fail in Southland? Merle successfully established a peony rose enterprise New Crop development is a process rather than just a selected crop. There are three legs to the Trifecta for successful crop development: Growing the crop, processing the crop and marketing the crop. If new crops are developed without consideration of all three issues, . . . → Read More: The fundamental components for establishing a crop enterprise. Ginseng grown in natural conditions in shade on the forest floor The importance of good crop research is demonstrated by this story of Ginseng. Ginseng is a slow-maturing woodland plant native to Asia and North America. It is known as an Asian medicinal plant and helps to restore the balance in . . . → Read More: The importance of good crop research. Harvesting Peonies in the field This is the story of a New Zealand farming couple who illustrate the power of the Topoclimate Process and making better use of land resource information on their farm; and how from their efforts to create a marketplace for Peony Roses a whole industry, involving over 300 growers . . . → Read More: Farmers cooperating to grow Peony Roses Gevuina avellana When I was living on a small farm just outside Dunedin, I became interested in a new variety of nut being trialed by the Crop and Food Research Institute at Invermay where I also worked. This was a very new crop to the Otago region. The plants did grow . . . → Read More: Developing a new crop - Gevuina nuts This is a cautionary tale - people need to keep the big picture in mind when working together and seek to find compromises on non-core issues for the sake of ensuring win-win situations. I was giving a talk on Topoclimate at Nannup in southwest WA in 2002 and after the seminar where I had . . . → Read More: Are there benefits from co-operative marketing? |
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