WHAT IS THE SIZE OF THE POTENTIAL MARKET FOR THE INFORMED FARMERS WEBSITE?
The Informed Farmers Website is targeted at a world-wide audience of farmers and people with an interest in Agriculture.
While there are a number of existing Farming websites in many countries primarily focussed on Farming News, weather and markets, Informed Farmers is a unique site targeting quality information worldwide for agriculture. As such, it provides a unique market opportunity for advertisers.
The Australian Agricultural industry today is a 40 billion dollar industry consisting of 120,000 broad acre, horticulturalist, pastoralist, dairy, viticultural and hobby farmers across Australia. New Zealand Agriculture adds a further 80,000 farmers to the potential wider Australasian market for farming information, goods and services. 75% of these farmers have computers and internet access and are looking for quality information on farming for their businesses.
There are well over ONE BILLION FARMERS throughout the World and at least THIRTY MILLION of these farmers have access to computers and the Internet. If this is also potentially your market then get onboard now, advertise and grow your business with us.
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WHAT ARE THE BENEFITS OF AGRICULTURAL ADVERTISING ON-LINE?
In the past, if you wanted to advertise agricultural products and services to the rural market, your options were largely limited to printed media (newspapers ) and sponsorship. Advertising was very expensive and its’ results were not targeted nor easily measurable. On-line advertising has changed the whole equation for communicating with farmers.
With over 75% of Australasian farmers having computers and internet access , on-line advertising has become the most effective way of promoting your agricultural goods and services to this market. On-line advertising is not only cheaper than traditional advertising to the agricultural market, it can be considerably more effective through targeting techniques and the use of accurate and current statistics on who is viewing which areas of the site.
Unlike newspapers which offer no guarantees that your advertisement will even be viewed, with on-line advertising, you only pay when a potential customer views the page containing your advertisement. Advertising fees based on Cost per Mille (1000 page impressions or CPM) provide advertisers with considerably improved value for their advertising dollar.
Please contact us to discuss your advertising needs – Contact Gary Hutchinson at Informed Farmers.
PHONE: +61 2 40177179
MOBILE: +61 428 770 420
P.O.Box 47, Coffs Harbour, NSW 2450 AUSTRALIA